“LongBow Digital offers ongoing mentoring and advisory services to start-ups and SME’s looking to grow their businesses. Our mentoring and advice is derived from our personal experiences of running successful online advertising businesses over the last 15 years and motivated by a desire to pass on our experiences and wisdom. As such we bring to the table real life candid insights gained from our own experiences that we are happy to share with others.“
Founder, Andrew Lockwood
Mentoring & Advisory
We provide ongoing mentoring and advisory services to businesses that may be experiencing a range of issues and ones that simply require a sounding board to bounce ideas and decisions off. Perhaps you are a sole business owner with no advisory board or mentors to discuss opportunities, possibilities, problems or perhaps you just need an outsiders point of view to guide your thinking. Equally too you may be looking to raise finance or prepare your business for sale and seek guidance and contacts in this process.
Assistance with special projects – whether that be research based or in practical terms assisting with Sales, Business Development or General P&L Management. Having worked a number of years in sales and business development both direct and at agency level we can assist on short term projects as required.
Market Entry research – what is the competitive landscape like in Australia for your product offering and what is the market size overall? With a wealth of knowledge in the online space we know a large number of the ad tech players and where they fit in to the eco-system overall and as such can help guide you in relation to market size and opportunity.
Talent Identification & recruitment
Talent Identification and Recruitment – given our longevity in the local market we have a large database of contacts across many areas but especially within the online and digital arenas that we can tap into to help draw up a short list of potential staff members you may be considering bringing on board your team.
Our typical clients are twofold:
Start-Ups who are either bootstrapping their businesses or doing so on limited funding and require a seasoned executive to join them on the journey.
SME’s who need a guiding hand and sounding board on how to deal with problems and challenges or simply how best to grow their business.
How we work
We typically work on a contract basis with clients – whether that be part-time or full-time or even on ad-hoc hourly basis we like to work with you in the way that suits you best; our aim is to be flexible to your requirements.
You may require assistance with a special project or a coach/mentor to assist with Sales and Business Development and to help open doors, or you may simply wish to engage the advice and counsel of an external resource.
Whatever the parameters we are keen to engage with you and to understand what your requirements are. Feel free to reach out for a no-obligation chat to determine whether we can assist you.
Our principal consultant is Andrew Lockwood who co-founded PostClick, one of Australia’s leading Ad Networks in 2001 and who then successfully sold to Komli – a leading SE Asian Tech player in 2010. Since then he has launched an Outsourced Ad Operations Business – TopMedia – that works with online publishers and ad agencies in helping best deliver online ad campaigns.
Given our extensive online industry experience and contact base we are able to draw upon other skilled consultants and advisors as needed.
JP has almost 20 years experience in the Digital Media industry. He currently works as a Consultant, helping start-ups and successful businesses optimise their internal processes and sales funnels. Facilitating growth without growing pains.
Before moving into consultancy, JP was Head of Product & Strategy for several leading Advertising Technology companies including Komli, Exponential and Mediata. Here, he helped launch several successful products into the APAC market, including Firefly Video, and set up the Exponential UK and AU offices.
He has been a board member of several industry think tanks, including IASH. His industry articles have been published in major trade publications in the US, AU and UK.
JP specialises in Agile product development, process refining and all digital marketing channels.
If you would like to get in touch for a no-obligation chat, please fill out the form below, and we'll get in touch with you within 24 hours.